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Fiji’s Strategic Shift: Emerging as a Hub for BPO and Diversification, Embracing Global Opportunities in Trade, Tourism, and Beyond.
The minister of Trade is adamant that Fiji’s geographic position is a unique chance. With its unique location and time zone, as well as its high quality of education and English literacy, Fiji is becoming a new center for BPO and outsourcing in general. Ports are offering premium conditions to more international shipping lines, the national air carrier is opening new destinations.
Perspectives are bright and diversification is key for the present and future of the country. New sectors such as medical tourism are also being prioritized. SMEs will play a significant role in the country’s new ambitions and foreign investors are welcome to be part of the growth by benefiting of a wide range of incentives.
One World Media: What are the main priorities of your Ministry for Trade, Cooperatives and SMEs?
Min of Trade: Our role is to facilitate trade both ways in and out of the country. Cooperatives is a new inclusion in the Ministry as a business entity engaging people to work in a cooperative manner.
We also support the SME segment as it’s the major contributor to the economy and we encourage SMEs to grow into larger businesses. We identify companies with potential to grow by supporting them in their business journey by providing for instance assistance in doing financial statements, developing market plans and overall strategy or communication.
During the covid, we realized that developing the digital economy through BPOs (call centers, supporting sales,..) would be a relevant strategy thanks to our educated workforce and unique time zone. Americans and English are showing lots of interest in that segment.
The US is one of our top 3 trading partners. We export lot of kava, turmeric, canned tuna, ginger and local manufactured products that we sell through our diaspora. We believe we can develop more agricultural exports like cocoa or vanilla towards the US.
There are also opportunities in various other sectors like medical tourism. We are inviting investors to set up world class medical facilities that would attract foreigners to come for treatment and recovery.
We look at areas where they are needs by providing vocational training in addition to the high quality of education we provide. Fiji is ready for potential growth with lots of opportunities in areas such as renewable energies.
Infrastructure is also going through expansion with new or increased airports facilities. Fiji offers lot of opportunities for foreign investments in multiple sectors.
Quality production and investment framework set new ambitions for Fiji’s exports. In collaboration with Investment Fiji, we make sure to facilitate al the processes for foreign investors.
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